A Branded Bio is a No-Brainer For Every Serious Business Owner in Nigeria
Imagine that you are a business owner, you have identified a problem, converted it to an opportunity, and set out to make a profit by solving a problem…but suddenly, you decide it is time to go MIA, probably take a trip to your village and never show your face (or profile) again in public. It does not make sense, does it?
Unfortunately, many Nigerian entrepreneurs are guilty of the above. They do not invest in cataloguing their efforts, achievements, or merely just documenting their milestones as they do not see the need to benefit from having a bio either for themselves or their business. But then, we live in a digital world today…and with the increasing decrease in the average attention span per human, grabbing someone’s attention demands that you craft a catchy bio for your business.
If you are wondering what a ‘bio’ is, it can also be found on the ‘About’ page of websites, the profile page of Instagram, Twitter and Facebook. And why is a bio important? Simple, it comes in handy for lots of things, including explaining a person’s expertise in relation to what their company sells and as such is a useful tool for convincing prospects to buy from a company.
Even more, a bio benefits a brand or business in the following way
Vital For a Unique Brand Story
Brand storytelling simply refers to sharing your company story to connect with your audience. This often includes a story of how your brand came into existence.
Some of the world’s greatest businessmen have their personal stories woven around their brands (Mark Zuckerberg the young billionaire through Facebook, Linda Ikeji made successful through blogging). Articles, blogs written about them always point to what they have created or founded. A well-told brand story that describes its humble beginnings is an old trick that is always effective.
While business moguls may have the additional compliment of a personal website; owners of SMEs who might not be playing in the big leagues yet should take advantage of their professional business websites and social platforms like LinkedIn to tell resounding stories that resonate with their company’s mission and vision.
Humanizes the Business
Most businesses that are products-based would typically go on selling for some time without consumers caring too much about who might be responsible for their satisfaction. However, it is just a matter of time before your competitor realizes you are sleeping on a bike and tries to usurp you injecting the human element. A well-written bio does not just sell your idea or product, it reassures customers that the business is staying true to its mission and vision.
Establishes A Credible Captain Of The Ship
Business owners who are service providers need to pay particular attention to this point. A potential client is an undercover agent who is doing his best to thoroughly research your company and seek out possible shortfalls, one of such shortfalls would be a unit or team in disarray. He wants someone guarantees, someone who could be held responsible should something go wrong, if he cannot get such assurance after looking through your team’s profile, he might as well be on the lookout for another service provider who offers such assurances.
An About Us page on websites ranks the team in descending hierarchical order, your potential client wants to verify if you are who you truly claim to be and would judge your company base on the credibility of its owner or founder.
Here is an instance: Ayo Deji is a seasoned marketing and advertising professional with over 20 years in brand management expertise. He has served in several executive committees of professional advertising bodies. Founding xxxx Media Agency in 2011 is the actualization of a lifelong dream.
A potential client might immediately go on LinkedIn to confirm if Ayo Deji is a member of relevant professional associations in Advertising and Marketing such as APCON, AAN, etc. It is imperative that a business owner’s bio be factual, and all claims check out.
The emergence of a digital marketplace for businesses is very positive, this does not mean an absence of a frail side to it. Scammers are ever-present on the internet trying to swindle and deceive unsuspecting page visitors.
A professional bio goes beyond the text that supplies information about you as an individual, it includes important information that consolidates your business’ authenticity. This information could include links to your business website, present in your bio across all your social platforms.
If a user or visitor is in doubt of your actual website, they would check the validity of its SSL certificate as well as the identity of its issuer and verify if it corresponds with what you have displayed. While some internet security threats may be beyond your control, you want to do the best you can to ensure a clear harmony and relationship between you and your brand at all times.
No one understands a brand like its owner or founder. While you might be tempted to keep running your business underground, consumers in Nigeria are happier to patronize a brand that has a face. Your bio is your face on your various business digital platforms, it needs to be well branded.
Are you convinced that a bio is what your business needs a bio? Are you not sure how to go about it? Why not send us an email at firstname.lastname@example.org and let us take the stress off of you. We offer bio writing services that resonate with any business brand’s identity.
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